REBRANDING:
GROWING TO GIVE
About
Growing to Give is an international non-profit organization of agriculture experts and innovators who are passionate about creating AgTech solutions for developing countries. Our goal is to help communities in climate-vulnerable areas and island nations to increase per capita food production and achieve food security.
I received the challenge to make a rebrand without losing the logo identity. The cofounder wanted a logo to represent all symbols that he made such, as the circle, hand, soil, and leaves.
The concept
The new logo was a transformation of the current logo, but with the same symbols in a minimalist and modern design. I tried to keep the same idea without losing that is the name “Growing to Give”.
The leaves represent a heart and the passion to feed the hungry. It is our mission in the world as humans. The color green show's strength and energy to continue with our purpose. Also, this color means “peace”.
The circle represents the Earth, the alliance, union, continuity, and collaboration. It means the work at Growing to Give.
The semicircle represents the soil, the foundation that sustains everything. It is the most important part of the logo. It also shows a curved hand symbolizing the support.
Colors
The colors represent the contrast of the brand, the strength it has, and the growth process. The main color in the logo is “green” because we want that this color to link with the brand. We have also the color brown because this color represents our base and the soil where we harvest everything.
Typography
The typeface is simple, modern, clean, and minimalist. It represents the brand and the way under our voice. For a title, we must use the font “Cartica”. It is the same font as our logo and for text use the “Arial Light” font.
